Case Studies & Insights - The Digital Co-Op

The Journey of a Co-Op Member: A Visual List Growth Case Study

Before joining, one nonprofit faced concerns around a stagnant email list, fundraising fatigue, and a large inactive supporter file. In under two years ...

The Journey of an SMS Donor: A Case Study in SMS Growth From Acquisition to Cultivation

Over the past year, one of our nonprofit partners saw how strong SMS results helped power the overall growth of their program.

A Co-Op Model for Every Challenge: A Case Study in Long-Term Growth With the Digital Co-Op

Over three years in The Digital Co-Op, one nonprofit organization used custom fundraising models to solve challenges, achieving a 173% return!

3X Active Email List Size Growth in 6 Months: A case study in acquisition with The Digital Co-Op

A small nonprofit with low email volume saw their active email list triple in 6 months – with a full return in an average of 8 weeks.

One Year and 1040% List Growth: A Digital Co-Op Case Study

For one nonprofit, investment in list growth through The Digital Co-Op has dramatically transformed their digital fundraising program: They’ve grown their email list from 50,000 to 570,000 names in just one year.

406% More Effective Reactivation: The Power of Co-Op Modeling

For one organization prioritizing reactivation strategy in 2022, a head-to-head test showed that an audience identified by The Digital Co-Op drove a 406% increase in revenue compared to their traditional reactivation audience selection methods.

Seizing the moment: Breaking even in 14 days during EOY

As competition for attention and opens in supporters’ inboxes and timelines continues to multiply, charitable organizations across sectors share a vital imperative for growth – both in terms of revenue and audiences of engaged donors.

Why AI Modeling is the Future of Acquisition

What makes the traditional co-op model so powerful? And what happens when we take it a step further and apply cutting-edge AI to deliver high-quality and dependable leads to members of the first-ever online co-op?

50% Return During Rapid-Response Moments: Why Nonprofits are Turning to AdvantageAI for List Acquisition

100% returns on paid media investment in weeks. We did this for nonprofit organizations who are members of AdvantageAI, our first-of-its-kind digital data co-op.

We Created The First-Ever AI Model to Identify Advocates to Acquire. And it Worked.

When we launched The Digital Co-Op, we knew two things: 1) it would help mission-aligned nonprofits and campaigns find prospects and donors, and 2) serve as a laboratory of innovation.