April 2024 Acquisition Averaged 3X Returns by Election Day

With the first quarter behind us in a pivotal midterm election year, the political landscape is seeing new momentum going into Q2. Voters and grassroots donors will be tuning in more and more closely to the cycle as each month passes – making April a key time to invest in list growth.

Acquisition investments in Q2 of the election year are uniquely powerful because they have both the momentum to generate quicker returns and the runway to develop solid, ongoing payback and a higher value per donor. Last cycle, campaigns that leaned into investment in April of 2024 with The Digital Co-Op saw major gains:

On average, campaigns that invested in The Digital Co-Op in April 2024 saw their investments more than triple by Election Day – with an average return of 323%.

In 2024, April buys returned as high as 847% by Election Day.

Take a look at how list-growth investments in Q2 2024 drove powerful returns for two critical Senate races during the 2024 cycle:

CASE STUDY #1

A 2024 Senate campaign saw their April 2024 investment in list growth drive a 436% return. Over Q2 as a whole, donors acquired through regular list-growth investments continued to give through the end of the cycle – resulting in over 20K donors giving over 40K donations.

CASE STUDY #2

For another 2024 Senate campaign, an April 2024 investment drove an 847% ROAS. This single investment brought nearly 3,000 new donors into their audience, who made 6,633 contributions by Election Day.

The Digital Co-Op is uniquely positioned to help campaigns drive the resources they need to win big in the 2026 midterms. Harnessing the very latest in predictive modeling power and drawing from a vast data lake, no other acquisition source in the political industry can match The Digital Co-Op in safety, scale, and return on spend.

To help Democratic campaigns and organizations take advantage of a powerful time on the 2026 calendar, our April offer is built around helping you grow your audiences and maximize the impact of your investment: This April, your AdvantageAI investments will be met with FREE additional email addresses, so you can build your list for all the critical moments ahead.

So let’s get your next Digital Co-Op investment planned now – to bolster your audience with powerful list growth that will play a central role in driving revenue through the rest of the cycle. Reach out today to place your April buy and get bonus acquisitions, on us.

You can reach us directly: elvin.bruno@missionwired.com, or get in touch with your Co-Op contact to get the conversation started.