Advocacy Audience Modeling.
Identify supporters to make calls, send texts and write letters (see, high bar actions) – and do it when you need them most. When a Digital Co-Op member asked us to create a model to identify new supporters who would call Congress to advocate for passage of historic legislation, we helped them generate calls to Congress at a record-low cost per-call with a model that was 21% more effective than a traditional model.
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