Finding Your Donors in a Cookieless World: The Digital Co-Op Offers a Nonprofit-Centered Solution

As the digital world rapidly evolves, expanding what’s possible online and, in response, developing important measures to protect and preserve privacy, the industry is changing for nonprofit digital fundraisers too. In March, two members of our fundraising leadership team shared insights and guidance to help you prepare for Google’s 2024 third-party cookie phaseout.

A cookieless model will require changes to the way we think about digital advertising – and will in turn impact both reporting and revenue for fundraising programs. These changes mean that conversations around first-party data sharing are shifting.

Voices across the nonprofit space are suggesting that nonprofits look to cookieless identity solutions like Google’s Privacy Sandbox, which requires organizations to share a hashed file of discretely coded first-party data with advertising platforms.

If you’ve hesitated to use sources that require sharing first-party data before, these broader shifts across the digital landscape compel new consideration.

For nonprofits making the decision to adopt cookieless identity solutions: If you’re going to share your first-party data with advertisers like Google and Meta, consider how investing in The Digital Co-Op can help you build or revitalize your list and grow your program in a highly precise and meaningful way. The Co-Op is – and has always been – a community solution.

When you join the Co-Op, you become a part of a 250-member collaborative of nonprofits and cause-driven organizations of all sizes, spanning every industry vertical, who have come together with a shared goal: to find the best audience possible for their world-changing mission. The Digital Co-Op is using its state-of-the-art modeling power to find people known to give and take action digitally with other like-minded organizations and to connect you with donors and advocates who will take an interest in your work – not just once but again and again.

Our teams of experts and data scientists uphold the highest standards for deliverability and sender reputation to protect your program and your organization. We will always be committed to helping nonprofits build their programs in a sustainable and ethical way, because building your organization a healthy file of supporters dedicated to your mission for the long term is our goal, too.

Powered by these shared goals, The Digital Co-Op outperforms other sources of growth not only in the scale it offers but also in value per name. We’d love to talk with you about how The Digital Co-Op can help you find your very best audience in a cookieless world. Reach out to thedigitalcoop@missionwired.com to get the conversation started.