A Partnership in Innovation: Solving Acquisition, Retention, and Upgrade Together
Published July 29, 2025
The Digital Co-Op was born out of the idea that nonprofits can grow smarter – together. When we saw Big Tech making sweeping changes to advertising platforms and hampering nonprofits’ ability to reach supporters, we mobilized to create a unique solution for value-driven organizations.
Combining the predictive analytic power of social advertising with the reliability of fixed cost, the Co-Op has become the answer to nonprofits’ list growth challenges. It’s an award-winning, proven solution that has raised more than $370 million and activated nearly 5M new donors.
As we wrap up our month-long celebration of The Digital Co-Op’s five years of impact, we wanted to share some incredible growth our nonprofit members have achieved with a few of our unique solutions.
AdvantageAI
Leveraging AdvantageAI in moments of rapid response in 2025, one nonprofit member has seen a 130% return on investments – in just five months.
A steady cadence of monthly list growth investments, along with increased investments during rapid response and at end of year, helped one nonprofit member achieve a 531% return on their December investment, with a full return in one week.
From the time they joined The Digital Co-Op in June of 2023 through the end of the calendar year 2023, a local food bank saw their email file increase from 24,000 to over 83,000, achieving more than 110% growth.
Reactivation
One nonprofit member saw their end-of-year investments power a full payback in 14 days and drive a 317% return in just one month, reactivating 15,000 lapsed supporters.
Another organization invested $18K in Reactivation over two years to raise $1.6M from reactivated donors across all digital channels – driving a 1,661% overall return and adding $224 in value per donor.
Over 12 months, another organization invested in Reactivation to bring over 40,000 inactive subscribers back to their core list and return over 425%.
MissionSMS
Leveraging MissionSMS to drive revenue for rapid-response efforts in U.S. emergencies in December 2024 and January 2025, one nonprofit member saw their investments return 149% immediate ROI and add 924 new donors to their list.
For one nonprofit member, using MissionSMS in their end-of-year text campaigns in 2024 helped them achieve an immediate ROI of over 140% and drive over 600 gifts.
Another nonprofit saw a text campaign powered by MissionSMS return an over 100% immediate ROI and add 894 new donors to their list over just two days, on December 30 and 31, 2024.
What’s next for The Digital Co-Op? More growth, more analytics, more innovation – all to continue driving the best results for the world-changing nonprofit organizations and campaigns we partner with.
We know that this year has been acutely difficult for nonprofit organizations. But it also reaffirms the urgency and vitality of your mission – and we’re eager to support you in any way we can. The Digital Co-Op was built for this reason and this moment, which means no matter your list growth challenge, we have a solution for you – and in honor of this five-year milestone, we’re sharing a special offer on your next investment. Reach out today to learn more – and thank you for celebrating this special moment with us!