Published July 10, 2025

Five years ago, we launched The Digital Co-Op to help our nonprofit and political partners confront increasing industrywide challenges in list growth and acquisition. Today, it has grown into an award-winning suite of digital acquisition tools and data modeling solutions made up of over 330 organizations sharing mission-aligned data points to grow smarter together.

MissionWired’s Digital Co-Op has been more successful than we ever could have imagined, and you don’t have to take our word for it – the data speaks for itself.

In 2020 and 2021, this partner – one of The Digital Co-Op’s very first! – invested $95K for a $579K payoff –  but that’s not the full story. Because we modeled our very first groups for long-term value, these donors are still contributing three years later.

In our latest case study, take a deep dive into one organization’s Digital Co-Op journey over the last five years.

THE CHALLENGE

Like so many organizations confronting the changing digital fundraising landscape in 2020, this leading global health and humanitarian organization joined The Digital Co-Op to grow their donor universe through our very first product, AdvantageAI. At the time, we were seeing increasing volatility in social ad performance – and this organization, always eager to test new strategies, leaned in early to help us pioneer a smarter, more sustainable approach to acquisition.

THE STRATEGY

From the very beginning, our team collaborated closely with key stakeholders in this organization, strategizing how to best meet long-term goals and build the donor relationships necessary to sustain growth. We’re proud to report that those very first investments made back in 2020 are still paying off today. That’s because every cohort was modeled with long-term value in mind – resulting in a stream of recurring and returning donations that continues to grow years later.

In tandem with email acquisition, this organization began using The Digital Co-Op’s reactivation model. With an unmatched level of precision, Reactivate pinpoints the best inactive supporters in their existing audience to target and bring back into the fold, driving strong return on investments while improving deliverability. Together, we’ve raised over $460,000 for this partner with Reactivation by The Digital Co-Op.

Beyond day-to-day growth, this partner transformed their emergency response strategy by using The Digital Co-Op to scale quickly and strategically in crisis moments such as Hurricane Helene in 2024 and the California wildfires in 2025. Investments through The Digital Co-Op have become a major part of this organization’s rapid-response campaigns, allowing them to capitalize on moments when results are strong and donors are most primed to give, ultimately driving millions of dollars to power their on-the-ground emergency response efforts.

And most recently, this organization began leveraging MissionSMS by The Digital Co-Op to grow their texting program. MissionSMS uses the same unrivaled predictive modeling power of The Digital Co-Op to connect our partners with the mobile supporters most likely to donate via text. Just over six months after launching with this partner, MissionSMS has driven over $130,000 in immediate revenue with a projected long-term value of nearly $200,000.